Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses. In fact, marketing people are involved in marketing 10 types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Marketing deals with identifying and identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably”. Whether the marketer is food Products Company which notices that people feel overweight and want tasty but less fatty food and invents some products that are free from fat and cholesterol etc.

one of the numerous definitions offered for marketing, we can distinguish between a social and a managerial definition. A social definition shows the role marketing plays in society. One marketer said that marketing’s role is to “deliver a high standard of living”. The aim of the marketing is to know and understand the customer so well that the producer or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.

A small business refers to a business that has relatively a very small number of employees and a low volume of sales. The small business is independently owned and the employees are generally less than 25 in many cases. In addition to the number of employees working the other characteristics of a small business are annual sales or turnover, value of assets is also generally low, and the net profit. Small businesses are common in many nations depending on the economic system in operation.

The common examples of include small shops (general stores, departmental stores, bakery, saloons etc) and small scale manufacturing companies. The small scale businesses located in private homes are known as micro businesses and generally small scale business are located in small buildings etc.

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